Honestly, I don't think there is anything that can really be done to stop the complaints. I'm actually not even sure where the complaints are coming from since all I've been seeing are praises regarding Paid to Play but what I do notice is that there are a lot of people lurking around Insider and Reddit that just hates on whatever Razer does without bringing anything constructive (not sure myself why they go out of their way to post in Razer threads and forums). Rather than focusing on people that complain about promotions (they aren't likely your audience), the focus should be about the current audience who actually appreciates what Razer does. From what I gather spending a lot of time in Insider and Reddit, I believe most of the people hating are those who are unhappy with the products. My recommendation to actually help bring positive feedback to the brand name is to: Improve quality control (even if you say it's top notch, it doesn't hurt to improve). Increase the quality of software. Give better warranty. Be aggressive with competition, especially on the price of products. Continue to create promotions such as Paid to Play to keep true audience happy. Interact with your audience more, people like it when you post . These are my observations in my time reading through Insider and Reddit. If there is another constructive feedback I would like to give regarding the current Paid to Play is that the previous version of Paid to Play where we were able to vote for games and receive more Silver was superior so people tend to draw comparisons while forgetting that the promotion is a giveaway that doesn't really benefit the company aside from positive PR.