We started this years ago when we started winning the Best of CES as a way to give back to the community and thank the people for believing in us - it was a fun way to get the community involved and we felt good that we could reward our fans in a small way. But I think things have changed since then - it used to be all in good fun, everyone would try to get the gear they wanted, the servers would always go down from the traffic, some couldn't add to their cart, some could, those who got the stuff they wanted were ecstatic, some didn't get the stuff they wanted and complained, but it was generally positive. This year - we screwed up - we reversed the codes but we fixed it in the first 30 mins and the sale went on for the next 23.5 hours. And yes - most of the store was sold out. And to address the issue of the reversed codes, I've decided to do another sale so that we can give those guys another shot at it - and during that sale, the servers will go down, things will be sold out, some will get their gear but some won't. But some things have changed - it used to be good natured (save for some who were really unhappy) but now, it seems like there's more unhappiness than general good natured celebrations. It's hardly about celebrating the Best of CES anymore but a whole lot of anger, etc. Which brings me to the poll - should we still do this in the future if we win major awards? Or is the unhappiness just not worth it? EDIT : I don't get it - I'm seeing overwhelming support for future appreciation sales despite all the negativity I'm seeing online. Or perhaps instead of 50% off in the future we should just do 10% so that the traffic won't be so great?