The Future of CES Appreciation Sales

Discussion in 'General Discussion' started by Min-Liang Tan, Jan 14, 2015.


Should we still hold these appreciation sales in the future?

  1. Yes

    3,048 vote(s)
  2. No

    175 vote(s)
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  1. Badnewsblair

    Badnewsblair Member

    I appreciate the sale and love the way you handled it. I hope to have better luck the second time around.

    That being said, I think this one was different was because of 1) the code switch and 2) it seems that a much smaller percentage of people were successful in getting what they wanted.

    Razer is getting to be a much more popular company, which is great! But scaling a company is hard. Especially at this level.

    To me, it seems like the code swap and the inventory issue were symptoms of growing pains.

    Fix the scaling issue in the company as a whole and these sales won't (and shouldn't) go away.
  2. Verthaa

    Verthaa Active Member

    I think that in the future website traffic could be taken into consideration a little more. Maybe you could stagger the amount of people using codes, for example: set different times when people are able to use codes to reduce the amount of people on the website at once. Like this: Wave 1 lasts from 7 to 10am, Wave 2 is from 10 to 1, etc. I was barely able to get on, and when I did, the product I wanted was sold out.
  3. pataspike

    pataspike New Member

    There is a lot of exageration with the disappointment. People now can't wait to get the new stuff, even if they don't have the money to get it. Remember that at some point you had to pay your car cash. It's like Christmas: you know that there are gifts under the tree, now wait for that special day to come!
  4. Dodar89

    Dodar89 New Member

    Of course you should continue with this sale when you guys will be the Best of CES next year. It's just too bad if a lot of people were to late to get the stuff they wanted, but I understand that the stock can be depleted. Just continue with this special sale to celebrate the award.
  5. Magiqal

    Magiqal New Member

    I think the sale is a great idea but understand the negative side as well. For me it was a chance to get a keyboard I have wanted for some time but just dont have the money for at regular price. I had the keyboard in my cart ready to go, code copy pasted and trying to apply. I tried for 5-7 minutes continuously hitting the apply button with nothing on the page changing (not even an incorrect code message). Finally it changed but unfortunately it changed to tell me it was out of stock and by then it was too late for me to get another item to load to even try adding to the cart. I am glad to see you will be running this sale again and give you a ton of credit for that, most other companies would ignore the issue.
  6. Ghost2688

    Ghost2688 Member

    Every event will produce disappointment. Sales only provide opportunities and never guarantees, always has always will.
    mediumjordie likes this.
  7. mltan

    mltan CEO Staff Member

    What if you're in Wave 10 and everything is sold out by then?
  8. mltan

    mltan CEO Staff Member

    Well, and I hope you won't be too disappointed if you still don't get your product during the remedial sale.
    raph1191 and prescio like this.
  9. zafnathpanea

    zafnathpanea New Member

    You can't and won't please everyone. Live with it. Haters have lots of other gaming gear companies out there. Let the fans appreciate and let the haters hate.
    I didn't get anything and it wasn't for the mixed up codes. I just didn't want to wait for hours. When I got back what I wanted was sold out and the delivery cost wouldn't compensate the 50% discount.
    Like someone said here, sale or no sale true Razer fans won't stop buying Razer products. Even if they break (my Hammerheads broke in less than two years - maybe less than a year), even if they're huge (my Adaro's are too heavy and too big for na everyday use - great sound though), because they're AWESOME!
    GG Razer and Min-Liang.
  10. jdbogaard

    jdbogaard Member

    I know you can't "predict" that Razer is going to win a Best of CES, but that doesn't mean you couldn't say 'double' your monthly stock of your popular items. I recognize that when demand outstrips supply by a factor of 10 or 20, doubling stock isn't going to make much of a dent....

    What about a slightly different approach. CES is a big deal every year, what if you held a sale every year to celebrate your new product announcements. If you win a Best of CES its the 50% sale, if you don't hold a 20% off sale or give free shipping for a week to all orders run some other promotion (maybe a CES 201x special edition of the Goliathus mousepad you are throwing in with all orders over $59). It doesn't have to be the big discount that you get for winning CES, but something to say thanks every year to the Razer insider community whether you win or not and something that justifies increasing stock significantly for the month of January every year.

    The last piece is I don't know what your profit margin is on your products, and I hope Razer isn't losing money on its CES sale, but it is obviously very difficult to justify not just holding a sale but also doubling or tripling or quadrupling your monthly order where you are losing money on all those prodcuts.
    Pwnface, shortpower24 and Nayno like this.
  11. Aerohomebyte695

    Aerohomebyte695 New Member

    Me being an unexperienced student, I don't know if anything I say makes any sense but,
    during the appreciation sales, would it be difficult/a problem of some kind to let everyone be able to add their product of liking to their basket, disregarding if it is in stock or not. Then, during checkout, if one has entered their coupon code, they will still be able to pay for the product with a discount, but they recieve a message saying that due to the fact the item is out of stock, shipment can take up to X amount of extra days/weeks/months, so that you guys can get a clear view of demand, produce the right amount of products so you can satisfy (most) customers and have enough products back in stock for non-appreciaton sales buyers.

    This is just me spitting out my idea, loved the sales anyways.
    And before I forget, CONGRATULATIONS with the CES price!
  12. mltan

    mltan CEO Staff Member

    Heh yeah - and I saw another post where a fan likened this to the Purge where all non-true Razer fans would drop out. ;)
  13. nman729

    nman729 Member

    I will always be a razer fan. Even though I didn't get what I wanted and still might not, I appreciate the sale and acknowledge that this is a customer appreciation sale. It's not going to keep me from buying razer gear in the future.
    vinguida44 likes this.
  14. glixxy

    glixxy New Member

    I don't think there's ever going to be a perfect inventory solution because there is always be greater supply than demand especially at 50%. The code mix up was a mistake, pure and simple, I think its great you are offering the remedial sale. I wonder if an email to x amount of insiders with a code would be a little easier to maintain. That way you could control the traffic to the site.
    Kaihri likes this.
  15. Whiskyt

    Whiskyt Member

    I think this event is really good, not lot of companies do that and. And it's impossible to satisfate everybody, even god can't lol.
    So yes, hold it, and thx again for that, and your fantastics products :)
  16. Draxov

    Draxov Member

    There are always going to be people who post and talk negatively about things they cannot get regardless of the reason for it, at least in my experience. For me, I was frustrated because I couldnt get the item I want due to the code mixup. Had it not been for that, and I was simply too slow to get it, fine. If I couldnt get it due to the website being down? Fine. But something like the codes being switched, made it more frustrating because I tried the code several times thinking I was doing something wrong when it was out of my control.

    I like sales like this and feel like the overwhelming majority appreciate that you did this. The frustration comes because of the vocal minority who cannot and will not simply calm down and act rational.

    Keep up the good work!
  17. mltan

    mltan CEO Staff Member

    So if we have 1,000 DA Chromas and 10,000 people want it, there are 9,000 disappointed people. If I double that to 2,000 DA Chromas, 8,000 people will be disappointed. But that would also mean that if we didn't win Best of CES, that additional resource of 1,000 DA Chromas could have been put to better use somewhere else and basically would have hurt the company and ultimately the consumers.
    mediumjordie and Cattie like this.
  18. mltan

    mltan CEO Staff Member

    Do read my other thread on backordering.
  19. Magiqal

    Magiqal New Member

    Well I cant help but be disappointed but I understand its a big of a game of chance. Similar to a high demand concert or sporting event, but I sure will try again.
  20. LazerBeam16

    LazerBeam16 New Member

    I love the sales. I've been too unfortunate to purchase anything. Have to pay rent and other debts. But it's great you guys do this. I think a better way for it to would be to set up a que. Limiting the amount of people that can get on the website at once so that the servers aren't slow, it doesn't crash, etc. Before the sale you should hold a poll that has every razer product to buy. Allow each user to vote once on any product and how ever many votes each product gets, stock that amount of the certain product. (And then some for people who change their mind). There are still issues with this system but I think it's more effective then what has been happening.
    msc97hyc likes this.
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