The Future of CES Appreciation Sales

Discussion in 'General Discussion' started by Min-Liang Tan, Jan 14, 2015.


Should we still hold these appreciation sales in the future?

  1. Yes

    3,048 vote(s)
  2. No

    175 vote(s)
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  1. Manahotep

    Manahotep Active Member

    Mr. Ming i think sometimes vented frustration is mistaken for negativity. As my wife says "sometimes i just want you to listen".
  2. Why not just let everyone that got a code use them, whenever they want. Then no one will complain, to make sure no one cheats the system put a time constraint on when you have to use the code by eg. a month from when the sale is. This was everyone will get an equal opportunity to get the products they desire. Also i find it highly unfair that the sale was only in the PST timezone which meant if you wanted something from the EU shop you had to stay awake till 2am in the morning to have a chance to get what you want. Maybe with the next sale you could take into consideration the timezone involved. Maybe have it at 6pm each timezone. I know this may take allot of effort but at least the customer satisfaction will be better than the last sale

    Anyway with the sale 3rd party companies probably bought half the stock before anyone else had a chance. Which i find unfair to the actual razer fans that want to buy a product to keep and there are companies buying them to just sell them on
    Makocarnage likes this.
  3. Every time someone complains about you guys not magically having 100,000 of each product in stock, or accuses you of bait and switch or some other brainless accusation, blacklist them from future sales. :stuck_out_tongue_winking_eye:

    I didn't end up being able to get the product I was after, but only because of the code snafu. Still, I'm not gonna whine and complain and run after you with pitchforks and torches.

    Reward the true Razer faithful, just not every yahoo who signs up for anything with the off-chance of free swag and doesn't have brand loyalty. :D
    Manahotep and Cytozen like this.
  4. Cytozen

    Cytozen New Member

    Min, you've handled this way more professionally than any other CEO would have. You don't have to have a remedial sale, any other CEO would have said "We screwed up, but it wasn't that big of a deal, they we're just reversed, if you didn't figure it out, sorry." I enjoy these sales and was overwhelmed with the 50% off instead of usual 10% maybe 20% when they decide to do a sale. I love your products and this was a great opportunity as a college student to get access to your products. You do you, don't listen to the haters that are complaining, they are being greedy little children that don't understand that you do these sales out of the goodness of your heart and you don't have to.
    Even if you decide not to continue doing these sales, keep making great products and thank you for the opportunities to get your products at a better price. Loved 'em since I got 'em and still love 'em now, my Deathadder, Deathstalker, and Kraken Pro's are still fantastic!
    Vilhjalmr and Min-Liang Tan like this.
  5. jdbogaard

    jdbogaard Member

    I understand you don't do sales @ Razer, but that does not mean most of your products stay at retail price even years after they've launched, at least not at outside retailers.

    Razer Mamba - $100
    Razer Naga Chroma - $115 (Epic - $92, Regular - $61)
    Razer Naga Hex - $60 or 61 (red or green)
    Razer Taipan - $55 (BF4 version $70) only the white is at MSRP $79.99
    Razer Ouroboros - $100
    Razer Deathadder Chroma - $60 (the rest are discounted as well)
    Razer Orochi - $56
    Razer Imperator - $59
    Razer Abyssus - $32

    That is EVERY Razer mouse currently in your store, with the exception of the exclusive Classic products and the ONLY product at MSRP is the white taipan, everything else is at least $10 discounted, and discounts as high as $50 off the Ouroboros. Plus all of these prices are for Amazon, which means anyone with Prime gets free shipping even when the price is low.

    The keyboards are a little better, plus saving the stealth versions as Razerstore exclusives make sure the price on the stealth versions are closer to MSRP.

    I love Razer, the company and its products and I am not trying to be mean, but if all people care about is price, the worst place to order 364 days of the year is the Razerstore (at least for the US).
    Last edited: Jan 14, 2015
  6. AixOz

    AixOz New Member

    Get extra stock of the product you want to sell when you get the award (like 3,000 or 4,000 if you use the 1,000/mo reg). If you don't win put on a smaller sale on the items you stocked up on they will move a Razer item on sale is sold item :heart:. If you do win then do the sale you planned you have. You're never gonna make everyone happy tho, Just a thought.
  7. peirasmisg

    peirasmisg New Member

    It would be really great to hold this kind of sales in the future,everyone is getting excited with these!My personal complaint is the shipping cost for Greece/Cyprus and other countries like these.We have to pay from 32.5(for a mouse mat) to ~55(for a keyboard) euros.A partnership with a transportation company from these countries which of course would lower the shipping costs would make things much easier(in my opinion ofc) for us(greeks in this particular case) to start shopping from razer store :)
  8. njbmartin

    njbmartin Developer of Awesome

    Everyone who liked the sale are true fans of Razer, if anyone hated it... well they were only on Insider for the sale.
  9. Polycrastinator

    Polycrastinator New Member

    I'd keep doing it. What I would like to see is some sort of queuing system for the site. Perhaps to get through to the store, you hit a holding area and it tells you where in line you are. I don't mind things getting sold out, I think the frustration in part stems from folks who were trying for an hour or two to buy something, only to find out it was gone. If they'd either known how long they were going to have to wait in a more ordered fashion, or been able to ascertain they were too late and could go spend their time doing something other than hitting "refresh," that would alleviate at least some of the frustration.

    FWIW, I appreciate the sale, I appreciate your being open about the problems, and your efforts to fix things for at least some of those who were frustrated. I hope that with the next sale, you can figure out a way to only issue codes to those who weren't able to buy the first time around. Spread the love (and I say that as someone who was able to get what he wanted yesterday).

    One last point: the haters will always be louder than the folks that are happy. I wish that wasn't the case, but it is.
  10. oldmanwillow

    oldmanwillow New Member

    I think the sales are a great idea, it really allowed me to buy the next razer product for my wife's comp that i am building. so what you ran out of stuff fast it was bound to happen. i am not mad at all i was only able to get the normal black widow keyboard. please dont stop this good thing
  11. Jarr3d

    Jarr3d New Member

    You are saying you are unable to provide the amount of product that would be required for everyone to get what they want during the sale off of your average monthly stock orders and I understand where you are coming from, well what if instead of holding the sale immediately after winning the Best of CES (and not having enough to stock to fill peoples expectations) you were to prolong the sale until a later date (note you will still be conducting the exciting sale that the poll seems to suggest everyone loves) so that you have enough time to order in enough stock to compensate for the massive consumer demand brought on by the "Winning Best of CES Sale".

    EDIT: Wording.
  12. Kn3xis

    Kn3xis New Member

    I am new to the Razer community. Bought a Black Widow Ultimate Stealth and Vespula Mouse pad within the last year. Since then I have fallen in love with the Blackwidow. I am working on switching all my peripherals over to Razer. The deciding factor for this was not only the quality of the product but your active involvement with your community. I was hoping to pick up a Naga Epic Chroma, or Kraken 7.1 Chroma with this sale but was unable to because of the code switch. Had I been smart and wrote down BOTH codes I would definitely have gotten something I wanted.

    All this being said I will be waiting for the remedial sale to lessen the impact on my wallet. Regardless of the sale or not I had every intention of purchasing them for full price, simply for the fact that I like the products.

    Keep up with the sales, and keep doing what you're doing. If you find that the way you manage the Nabu X sales works then perhaps try that for the next time you win CES.

    P.S. I really think Razer should put out an HD Camera for streamers and possibly broadcasting software to go with it.
  13. smithkey08

    smithkey08 New Member

    How do we determine who is qualified? I've only recently joined these forums and probably will never be very active but I have been buying nothing but Razer products (more than I care to admit) since getting into PC gaming over a decade or so ago. So is someone who buys only a mouse and keyboard but posts a frequently more qualified than someone who has been loyal to the brand and buys multiple products every year? What is the distinction here?
  14. OccamRazer

    OccamRazer Member

    To @Min-Liang Tan,
    Honestly, there's a lot that I don't like about these CES sales. I wasn't so pleased that it took your message to inform me that the codes were flipped and, by that time, I was lucky if I could even get a t-shirt. I hate the idea that a good chunk of the people buying Razer gear are just interested in scalping. That so many people probably got around Razer's best efforts to limit people to one item. That even after generously holding these events, it won't stop people from saying that Razer sells over-price garbage.

    Being a huge fan of Razer, however, I know that I don't belong to any of those categories. And Razer Insider has proven to me that there are more of us than we care to acknowledge when we just focus on the negatives. It's just that the assholes are the loudest on reviews, blogs, etc. And because of that, I think it's still worthwhile to keep these sales going. There are a lot of us who love Razer products and to us, this time of year is better than Christmas. It's a time to celebrate the achievements of our favorite gaming company.

    I got a headphone stand this year. While it definitely felt like getting a bronze medal, I'm still happy that plenty of others got their gold. That Razer took this event in stride and did their best to make sure to spread the joy. And that we still have a company who innovates in the name of gamers everywhere. Thanks, Min!

    TLDR - Razer is the best. Let's keep it up! :D
  15. Graemajere

    Graemajere New Member

    I am glad you guys had the sale. I know that I didn't have the chance to log on first thing (probably a good thing as I saw your post and knew to switch codes.) because of work. I got what I needed thanks to Min's post. I really appreciate that you would even hold this type of sale for the first time! The fact that you guys are holding another one just shows how much you guys care. And as for the whole time "issue", it's 50% off people can stay up a little late or wake up early.
  16. Caspar_s

    Caspar_s New Member

    It happens with everything - there are a minority who will bitch and complain - no matter what happens. Everyone else is fine with taking a chance at getting something. Maybe change the name from Appreciation Sale. Call it a clearance lottery or something that enforces the idea that the server will go down and WILL sell out. This is Razer gear for 50%, of course there is a huge demand for it. It's like people going into a Black Friday and squabbling over the last items.
  17. Blink18260

    Blink18260 New Member

    First off, I wanted to say thank you for hosting these sales.

    I know you don't have to do it, and I really appreciate that you take the time to do something like this. I feel like the biggest problem you're seeing is that the disappointed people are more likely to post online, and generally be more vocal. The people that are happy maybe post a thank you some of the time, but there are lots of them and they are very happy. The people that don't get what they wan't are very vocal and very unhappy.

    I feel like this poll is a good indicator of that. Overwhelmingly, people love the sales. What you read online is mostly the complaints.
  18. Demonrik

    Demonrik Active Member

    A lot of the negative feedback are a bunch of people who jumped on the 50% sale by simply creating a Razer ID and signing up here the day before.. it's easy to do after all.
    The joys of modern social media means as soon as you announce on your facebook, twitter or whatever people will search how to get cheap stuff - even it it's simply to sell on to others at marked up prices.

    Maybe for future consider emailing folks who have bought from the store before, and/or people directly here who have their IDs linked with a code, or possibly link to a VIP site (logitech do this and works well).

    This year had its headaches , and yeah, some of it got fixed .. but it doesn't help when the site just can't take it and the fans you're trying to appreciate couldn't get anywhere near the goods..
    I found it extremely frustrating.. I've been a fan for sometime, have bought lots of gear via the store over the last while and I couldn't even get to a point where I could add anything to the cart within an hour. I check the next day and everything I was interested in was gone :slightly_sad:
    I was disappointed, but glad to hear I have a second chance.. AND if it doesn't work out then, I'm not going anywhere and will get that BW Chroma Stealth at some point this year (just easier to justify at 50% ;))
    GoldenWon and OccamRazer like this.
  19. ginormity

    ginormity New Member

    With your success, you've broadened your audience. I think you just need to set expectations.

    1) When you have a 24 hour sale, most people are going to assume you have something they want for more than the first 10 minutes of that sale. Instead, hold the sale for an hour to communicate it's a rush, flash-mob style sale.

    2) When somebody snags a special code they are going to think they have special access. They expect a greater than 50% chance of getting an item they want if they show up at the start of the sale. Either limit the amount of special codes handed out or get rid of them. Missing the opportunity to get a code, while disappointing, isn't nearly as heartbreaking as getting a code which gets you nothing.

    3) Keep your servers up. It might have been charming in the past, but in 2015, any company that wins awards at CES should be able to adequately provision the resources for their web site. Dynamic scaling FTW. Find some other way to display the mad rush. Maybe some live traffic or load visualizations.

    4) Items in a shopping cart should be remain available. Have the mad rush be to get it in the shopping cart, then give people a reasonable amount of time to complete the transaction (10 minutes). Nobody expects something they have in their cart to disappear by the time they pay. Most of the mad rush (Amazon Lightening, Ticketmaster) sites allow people a fixed amount of time to complete before releasing it back to the general pool.

    With these changes, I think your appreciation sales will be mostly gripe-free, exciting affairs.

    MTHusker, GoldenWon and OccamRazer like this.
  20. BeastOG

    BeastOG New Member

    I'm not sure how to solve the stock problems (it seems that essentially it's always going to be somewhat of a problem) but as far as the servers go, why not start using timed coupons? For instance, the first users who register for the sale (x amount), would get first access to the sale, and only they can use their coupons for a certain duration. Then the next group of people can use their coupons from certain times to certain times as well. If you did do this, you could also split the stock, so that way everyone from each group would still have a chance to buy whatever items they wanted, even if they aren't part of that first group. If less people are going on the sites because their coupons are time restricted, then there theoretically would be less traffic.
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