Razer PC parts

I saw that Razer is planning on partnering with ASRock to give us a Razer edition motherboard (which I continually comb the interwebs for news), but I'm wondering whether it would possible or even good for them to offer all of their Razer products via the Razer website. I'd like to be able to build my PC from the site. I know it might be a moot point, but I think it would help you stay in the Razer atmosphere when/if trying to build a Razer desktop.