I've been investing (stocks) in razer for a while. Recently, I recommended a razer head set in a 500 plus female gaming community/forum. It seems like a particular ad has angered quite a few and a lot were swearing off razer products. I viewed the ad and normally I would have taken it lightheartedly. BUT in 30 years of off/on gaming and 15 years of more hard core gaming, within the past 2 years I have run into way more misogyny then ever before. Women are turning away from games where mics are required or just not playing as seriously in those games because they refuse to mic up without a voice changer. So the environment with female gamers has become worse and this ad is not helping;. It is alienating female gamers even more and I cannot recommend razer products now within those groups. There needs to be some serious PR work. In light of todays environment razer could have just as easily made an ad with a black gamer noise canceling the chirp from the fire alarm. TBH that is kinda funny, but it carries the same tone as the ‘nagging’ girlfriend trope.
razers recent ad
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