Is it possible to open new profiles when a device is plugged in?

I have a razer cobra pro, and I was wondering whether i could bump up the brightness during the wired mode and have it reduced when it is wireless. I’m pretty sure the best way to do this is by profile swapping (I mean the cleanest way) but any other way also work. I’m willing to go through any extent in order to make this work so even if it involved other softwares count me in. Thanks!