Relationship between chroma effects and profiles?

Hi, Just bought a Cynosa V2 (great keyboard) and have a newbie question about Synapse : what's the relationship between chroma effects and profiles? - I know what profiles are, and how to assign them to hotkeys - I (now) know that anything I create in Chroma Studio applies to all profiles (disappointing...) - So, do I assign individual chroma effects to profiles? Is that how this works? If so, how to do it? - If not, does that mean that I can only have different profiles by using the 'quick effects'? Apologies if I'm asking the wrong questions, or just being dumb, but I find this software is not very intuitive... Thanks