I can see this backfiring, this was also a way to get Razer gear into peoples hands that would not buy otherwise. This, in turn, gets more talking about the gear on a more positive note. Because I have heard many more things negative of Razer in the wild. If in fact, you're surprised that it would get some abuse is surprising to me, it's in some peoples makeup to take advantage, but the question is, is it worth it to Razer to lose potential customers? The more people that get their hands on the gear the better. If you want to see the hate for Razer go to a G+ gaming forum and say something positive about Razer, it will foster more heat than the Intel>Nvidia>AMD war that is always going on. In fact, it's about the only thing that will unite these "fanboys" into a common cause/tirade. Making a rewards programme exclusive to existing fan/customers may not do much to broaden the LOVE !!!