The Future of CES Appreciation Sales

Discussion in 'General Discussion' started by Min-Liang Tan, Jan 14, 2015.


Should we still hold these appreciation sales in the future?

  1. Yes

    3,048 vote(s)
  2. No

    175 vote(s)
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  1. SofaProfessor

    SofaProfessor New Member

    I wasn't able to get anything I wanted. Maybe the second sale will change that. Maybe not. Either way, I'm not too upset about it. Yeah, I would love a 50% discount on awesome products but so do many other people, clearly. People just have to realize and accept that this sale is going to be incredibly popular and stuff will sell out. That's just the way it is. I say keep running it but be realistic about the sale, without going negative. This sale is for the person who can be sitting at their computer at the stroke of 7PM and click the fastest.
  2. mltan

    mltan CEO Staff Member

    Basically before a product hits a shelf, we need to gauge demand about 2-3 months BEFORE that. It's not as simple as to make a product overnight.
    lisat and ReconX360 like this.
  3. Verthaa

    Verthaa Active Member

    Damn. You got me there. Buy anyway, keep doing Best of CES sales, everyone loves them.
  4. xeronick

    xeronick Member

    I find it annoying that a small number of people are ruining it for everyone. I've voted for Razer in the CES People's Choice Award for the past few years, but this is the first time I've actually tried to buy anything. As a student in Computer Engineering, I knew it would be inevitable that the servers would go down and I knew there was a very slim chance that I would get anything. If anything, that adds to the excitement, but I certainly wouldn't complain if I didn't get anything. It's common sense that they're not going to order huge amounts of stock, given that there's a big chance they won't win (although it's Razer, so they're always going to win! :))

    Razer didn't have to do this sale, it's an amazing thing that they do. I just hope Razer continue to win awards and continue with the appreciation sale. Congratulations on the award!
    sambogaming, DJPixcell, Reave and 2 others like this.
  5. I don't often buy new razer products, so that sort of sale is for me a really great deal ( razer utility backpack :stuck_out_tongue_winking_eye:) and I think it's a really good idea to do it.
    By the way, I live in Europe ( France), and the time I get up and go to the store, the problem with the code was solved, and there wasn't much product sold out.
    Plus, I like the fact there's a bit of a competiton to get what you want (like for the nabu/X) ^^.
    So it's a bit selfish, but for the sale was a real sucess, so thank you for that opportunities :)
  6. mltan

    mltan CEO Staff Member

    If only all our fans were like you. Thank you - I truly appreciate it.
  7. Mcfrumpy

    Mcfrumpy New Member

    You'll never win when it comes to the internet. I was excited for the sale, but couldn't get the page to come up until everything I wanted was gone. Was I disappointed, of course, but I'm not going to bash an amazing deal because I of it.

    Congrats to everyone that was able to get what you wanted.
  8. Aerohomebyte695

    Aerohomebyte695 New Member

    What is the best way to find that? :D I've tried the search option, but all I get are your replies on this thread.
    That is a good thing though, shows how interactive you guys are with their community! ;)
  9. ProudSikh

    ProudSikh Member

    I think what your doing is amazing. Of course the 50% deal brought in a lot of "razer fans" that didn't exist before and of course some of those just bought products to resell, but the true fans will appreciate any discount you give us.

    I was going to use my 50% off as an excuse to upgrade my keyboard lmao. I have no reason to, but I said sure why not. I didn't get on in time and with the codes being reversed, I gave up.

    Im pleased to hear your having a remedial sale and I'm going to try again, but if I can't get what I want, oh well.

    The razer product im really looking forward to this year is the turret. Finally someone attacked the living room space correctly!

    Please keep on doing what your doing and thanks for being a CEO who actually has his own public face. Its nice to see you connect with us peasants :D
    Nayno likes this.
  10. emperorjak

    emperorjak Member

    Do we know when the next sale is going to be held?
  11. In my opinion, CES appreciation sale was a great idea to reward the loyal Razer fans. We may not have all gotten what we wanted, but the sale was something that a very successful company like Razer didn't have to do in the first place. It was a courtesy and I for one grateful to the entire Razer staff for even doing this. The people who are simply complaining about what they weren't able to get at an insane discount don't really seem like real fans of your products if they choose to pout over something so petty.
  12. iZpawn

    iZpawn Active Member

    Dear Min.
    I was ready to vote no when i saw this.

    However, i don't want to. Razer is kind enough to offer these things to their customers which is a good thing. But you really need to rework your way of going about it.

    You really need to read this:
  13. mltan

    mltan CEO Staff Member

    ChibiShanchan likes this.
  14. Cookie93

    Cookie93 New Member

    I love the Razer sales, I was a part of last years but I didn't manage to get anything but I was still happy with the thrill of trying. This year I was mainly frustrated and angry. I stayed up till 2am had everything all set to go but the codes were messed up and by the time insider came back up to get the code everything was gone.
    You won't please everyone, it's the internet, but I think most of the anger and frustration just came from the code mess up and then everything being out of stock by the time it was noticed.
    I feel like the true fans would have saw that you admitted your fuck up and got over it but for you to even offer a second chance they should be over joyed. I don't really have an idea to help with this, only thing I would like is for it to be more EU friendly time wise if possible.
    Sxfuso likes this.
  15. jdbogaard

    jdbogaard Member

    Yes assuming you didn't hold a sale after CES whether you win a Best of CES or not the resources of the additional products would go to waste. But the question is would you still have at least double the demand of an average month if you ran a less impressive sale than 50% off. I don't know that it takes a 50% off sale to double or triple your demand.

    The financials of whether a 20% off sale on peripherals if you don't win a Best of CES to justify the doubling your monthly allotment of popular products to try and reward more loyal insiders is internal, but assuming you are

    A) making a profit on both the 50% off sale for winning a Best of CES and the smaller sale if you don't win a Best of CES

    B) Will still sell out of your additional products in the smaller sale when you don't win a Best of CES

    I don't think that would hurt the company longterm. Again both A and B have to be true, and since you've never held a smaller sale IDK if 10% or 20% or some other reward is enough to double interest, but only one way to find out...
  16. Senilex

    Senilex New Member

    You will never please everyone, I think people are just far to greedy these days and just love to complain on the internet. The presence of growing social media just allows people to show their unnecessary anger. Complain for the sake of it and because it is easy to do. If you was a brick and mortar shop and you sold out having a sale, people would just be like ah well, they are out of stock, sale over. No complaining what so ever.

    Personally I just want a headset stand. All other gear I'm happy to pay full price for!
  17. mindreeper2420

    mindreeper2420 New Member

    As someone who missed out on my 1st and 2nd choices due to the code mix-up, I can say that I was honestly disappointed but, at the same time, was very grateful for the sale in the first place. As someone who doesn't have a lot to spend, but enjoys a quality product, it was a chance to spend outside of my usual savings. What killed me was the shipping, which essentially cut the sale in half.

    For future sales (if they are to continue, which I, personally, would appreciate), the ability to add multiple products to one's cart, and have the discount applied to one item would be great. That item can either be lowest priced (as are most sales) or highest - Razer's choice. That could potentially alleviate some of the anger in people missing out on items, while also feeling like one received the full sale (such as in my case, only getting about $20 off an $80 item). Another option would be to discount one's entire purchase, up to a certain amount, but applying a smaller discount (say 10 - 15 percent) on the overall sale. Understandably, exclusions would be made (systems combined with peripherals, etc.), but would be amazing nonetheless.

    Thank you for creating great, innovative products and for celebrating the successes with us, the customers. Not a lot of companies do such a thing, so we should not, as they say, 'look a gift horse in the mouth'.
    Nayno likes this.
  18. I think part of the frustration is probably more appropriate for your UK/EU customers. 6pm your time was 2am in the UK for example. Is it not possible for future sales to run at more appropriate times depending on region or is your entire workforce US based? failing that, 5pm UK time for example is 9am in most parts of the U.S. Much more convenient and fairer for all. I was up at 2am waiting when I was meant to be up at 5.30am for work. I wanted either a death stalker ultimate or a leviathan and both were unavailable by just after 2 when your site had recovered from the weight of the traffic. My disappointment would have been tempered had it been early evening as opposed to morning.

    I think smaller, more regular sales might help as well. I understand you might not be a large enough company to deal with regular discounts financially, but after your rather insane £16.00 postage charge, your items are usually cheaper to buy elsewhere anyway, so perhaps price reductions help in encouraging sales, or at the very least help negate the shipping cost.
  19. mltan

    mltan CEO Staff Member

    ProudSikh likes this.
  20. xenopain

    xenopain Member

    I somehow feel there would still be some negativity if everyone got what they wanted. Just like comments on Youtube ;). I don't see the negativity as a reason to stop appreciation sales.

    That being said I think there are the code mix-up can be criticized this time around, if that was the only source of negativity. I want to remind that there was some sort of a link mix-up with one of the Nabu waves as well. So it might be good to watch out small mistakes like that to decrease the issues.

    Otherwise, at 50% off, you will surely have a high demand and there is not much to do about it. It is very likely that smaller discounts might make it more manageable - I wouldn't say I would prefer them.
    sambogaming likes this.
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