A friend of mine had a Razer Naga Epic and I was fascinated by the fact that there were 12 buttons on the side of a mouse (and the glow... I'm a sucker for backlit). I was like, "How does your thumb even use all of them?!" I was still skeptical for a while. But I did see the Tartarus and thought that with the ability to completely modify the layout it would help my MMO game. Since then I haven't looked back. I now have a Razer Naga (oh yeah that thing is sick af!), Deathstalker, Goliathus, Seiren, Nabu X and Kraken Mobile in addition to my Tartarus. This. So much this. I look at other gaming peripheral companies and I echo what you said here. I feel like they try WAAAAY too hard to look futuristic and cool. And then they just go overboard and it looks terrible. Cult of Razer for life! All hail the CGO (Chief Gaming Officer), Min-Liang Tan!