I thought it would be helpful for us to share a little about our rationale behind the new pre-registration/pre-order mechanism. Everytime we launch a new Razer product - we tend to see an incredible amount of demand - everyone pretty much wants to be the first person to get it - and historically, we've always been terrible at forecasting this. So enter our version of the Early Access. Essentially we set aside launch quantities for our hardcore fans and at a special access price. 1. For the first wave, fans can register their interest for the pre-order (say 1M fans sign up - we'll have a good idea that we need to ramp up to as many as 1M units ASAP. This is very useful information for us to manage our manufacturing capacities and inventory); 2. We may release 5K units and 1M fans will go for it. However, once it closes, we'll start managing the 2nd wave. Our factories go into overdrive now that we know the general demand. 3. For the 2nd wave, if say we have another 10K units, we'll start to cap the pre-registrations to say 50K. 4. When pre-orders open for the 2nd wave, we'll be able to manage web traffic and be able to satisfy most expectations (1 in 5 in the example above) 5. Rinse and repeat - when enough units get out into mass retail (on a region by region basis), we'll pull back the special access program and move on to the next new Razer product. 6. Users who don't want to get in early or who don't want to jostle in line (or haven't been lucky enough to score a unit) can wait for it to be available in mass quantities in retail,i.e. in Razerstore or in Best Buy etc. The pre-reg/pre-order mechanism is essentially Early Access. Why do this? As I mentioned - first up - it allows our hardest core fans to be the first to get a Razer product at launch. It also allows us to reward you guys with a special access price and be part of the launch. Also, it gives us good data on manufacturing forecasting. Why don't we just do 1 pre-registration to 1 pre-order then? Simple - because historically lots of people change their minds for whatever reason. And it wouldn't be an efficient way of doing this because we might end up with excess units when there's a huge line waiting for each wave. This isn't fair/This sucks/etc This is a mechanism to allow our hardest core fans to get a unit earlier than everyone else. It's not meant to be retail. It's essentially a bonus, not a unit for sale - which is also why we sell it at a special price (when we could probably sell it 3 or 4 times higher if you look at what the scalpers do). So treat it as special access - it's a reward. Sometimes you'll get it, sometimes you don't. If you don't get in on the early units - you can always purchase it in retail shortly. Are there any ways to make the chances of getting a unit higher? Yes - and we plan to roll this out in the future - i.e. for first access in the future, we may limit it to the most active forum members on Insider or the ones who are the most helpful (get the most likes etc on their posts) etc. Essentially we'll be rewarding the most active (and helpful) on Insider. Basically our mechanism is to reward the most helpful of our customers on Insider and our hardest core fans. Why the US first? What about the other regions? Basically we need to start with one region first - and given that we're a US company, it makes sense for us to start shipping in the US and then phase the launch into other regions like EU and Asia after. More importantly, there are also other reasons like certifications. Given how EU or Asia isn't a single country - we usually spend a lot more time clearing certifications in multiple countries before we can launch. So generally the first couple of waves will probably be launched in the US before we get approvals from the EU and Asian countries and future waves will be dedicated to those regions.